Ford Says Even the Fathom EV’s Fanciest Trims Will Stay Under $40K

Skeptics of the Ford Fathom EV pickup have questioned Ford’s ability to provide a sub-$30,000 truck since its introduction last year, but Andrew Frick, president of Ford’s Model e division, told the Detroit Free Press that even the top trim will remain below $40,000.

After taking a prototype Fathom for a test drive last month, Ford CEO Jim Farley was reportedly blown away by the small truck’s handling and performance, calling it a “breakthrough product.” He also said the Fathom is on track to hit the market toward the end of 2027, though the team will need to keep developing at a rapid pace to get it out on time and within budget.

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Ford announced the Fathom’s starting price in August. At $29,945, the pickup truck offers an affordable way to enter the EV world, and it’s the first to ride on Ford’s Universal Electric Vehicle (UEV) platform. The Fathom is already confirmed to be equipped with a touchscreen, built-in Apple Maps, Apple CarPlay, Android Auto, and Blue Cruise hands-free driving capabilities.

The UEV platform operates on a 400-volt electrical architecture, so charging won’t be as quick as vehicles that use an 800-volt system, but Ford says the trade-off for a lighter, more affordable vehicle is worth it. It’ll also use a 48-volt system instead of the traditional 12-volt system used in most vehicles; the higher voltage is intended to increase power and fuel efficiency. Farley revealed this week that the platform will break up the electrical components into five distinct zones to simplify production processes and reduce costs.

The Fathom’s starting price puts it on the more affordable end of the entire car market, including gas-powered and hybrid vehicles, but higher trim levels often bring a significantly higher price to a new car. Ford, however, is reportedly aiming to keep even the highest Fathom trim below $40,000. It’s unclear what will be included in the base model versus the higher specs, but top trims will likely have a longer range, among other upgrades.

The Fathom’s pre-order list is expected to open in the first quarter of 2027, and the truck is slated to go on sale in the last quarter of the year. Pricing beyond the Fathom’s entry point hasn’t yet been announced, but it seems even the highest trim will remain relatively affordable.

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Alayna Wilkening grew up reading motorsport magazines and following her grandpa around his Chevrolet dealership's showroom floor. In true Hoosier fashion, her first car was a hot pink custom cardboard "Fiero-vette" for her kindergarten Kindy 500 race. She now autocrosses a 1994 Miata with her dad, which she learned to drive the night before her first event. Alayna went to Indiana University and graduated with a degree in journalism and a minor in graphic design. As a testament to her great taste in cars, her first real one was a metallic orange 2007 Chevy HHR, which she lovingly called "The Dumptruck."  

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